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App User Acquisition and Measurement

App User Acquisition and Measurement

User acquisition for mobile apps comes with its own set of challenges. Join Max Ade and Stephanie Mactas from the App Developers team as they walk us through the app measurement landscape and the different ways to drive high-quality installs with Google.
Certification Refresher: Display Advertising

Certification Refresher: Display Advertising

Would you like to reach 90% of all Internet users worldwide on a network that includes more than 2 million publisher sites, like nytimes.com and weather.com? Would you like to reach 90% of all Internet users worldwide on a network that includes more than 2 million...