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Top 5 ways to Boost TV Spend with Digital

Top 5 ways to Boost TV Spend with Digital

Align creative across channels. If a friend was always chummy on the phone, but cold in person, wouldn’t you be confused? Don’t let a choppy brand presentation put off interested consumers who experience TV ads, search online, and visit your sites and apps. Use...
YouTube Ads Get Blended into AdWords (VIDEO)

YouTube Ads Get Blended into AdWords (VIDEO)

AdWords is finally bringing YouTube campaigns up to the level of Search and Display campaigns. Rather than being relegated to the bottom YouTube ad are now implemented the same way as search and display. Screenshots below. Source: Inside AdWords: The power of video...
TrueView for app promotion

TrueView for app promotion

TrueView for app promotion is a video ad format designed to help you drive downloads for your mobile app. Plus, you only pay when a viewer watches your video or clicks to download.