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TrueView for app promotion

TrueView for app promotion

TrueView for app promotion is a video ad format designed to help you drive downloads for your mobile app. Plus, you only pay when a viewer watches your video or clicks to download.
Evolving the view: the new TrueView

Evolving the view: the new TrueView

  The new definition will include when a user engages with an ad in addition to watching the first 30 seconds or the entire thing. TrueView has always been about choice and control; now by optimizing your campaigns for views, and also for other engagements and...
How Many Video Ads are Actually Seen? 

How Many Video Ads are Actually Seen? 

  A new currency in video advertising is the viewable impression—something that’s top of mind for advertisers and publishers. So what affects whether an ad is viewable? According to Active View research from Google, DoubleClick, and YouTube, things like...