Your data feed is the key to promoting your products online. It contains all the information about what you’re selling, like a product’s brand, price, and availability. Have a smaller inventory you can enter manually? Watch the video to learn how to create and upload...
To promote your products on Google, you’ll need to upload your products into Google Merchant Center and create a Shopping campaign in Google AdWords. Watch the video to learn how to set up your Merchant Center account, where you’ll make your product info available to...
Google has announced some sweet new features that help differentiate your ad from the competition. These new extensions are displayed alongside your shopping ads (PLAs) at no additional work or cost. They use existing information you’ve provided in your Merchant...
The consumer journey is now fragmented into hundreds of small, decision-making micro-moments throughout the day. Learn how to reach shoppers at the right micro-moments with Google Shopping. The Shopping team will walk through a suite of solutions and best practices to...
Learn how to create a Merchant Center Account in under five minutes. This video explains how to create a Merchant Center Account, including information about uploading your first data feed.
The Google team covers some of the basics for Google Shopping campaigns including optimizing a Shopping campaign with Product Groups, choosing your bidding strategy, and Shopping best...