The Googlers go over some of the basics in a search campaign. They touch on campaign settings and proper structure which is an important step to a great start. In addition pay attention to the ad extensions if you are new to search ads.
SearchEngineLand posted two recent articles on mobile internet usage. Businesses are increasing their spend on mobile search. It’s important they do as the IAB has released a report mobile users find the mobile web to be valuable and use it heavily. Take a look...