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You’ve built your mobile app. Now what?

Installs

First you need to drive the app into devices. Use this handy checklist to get more installs for your app.

google-best-practices-checklist-mobile-app-installs

 

That checklist is a great start. If you want a little more in-depth info read this whitepaper produced by Google.

Engagement

Getting the install isn’t enough. Driving consumer usage is a big part of making the hardwork of developing the app payoff is getting your users to use the app.

google-best-practices-checklist-mobile-app-engagement

 

Getting users to continue using your app is critical to seeing a return on it. Check out this whitepaper from Google with more details on getting your users engaged.

Finally use your analytics to uncover who is using your app and any issues with user experience that negatively impact the app’s usage and your business goals.