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Google has put out a helpful checklist on the best practices for making display creatives.

This checklist covers how to:

  • Craft the right message to the right customer
  • Choose eye-catching visuals and animation to quickly gain a person’s attention
  • Balance your overall design with color schemes, art elements and text
  • Prioritize and test your display ads

Use the checklist to get more attention from users on your paid messaging.

Put Your Best Image Ad Forward checklist

Source: Inside AdWords: Best Practices for Display Creatives