Attribution helps marketers understand how channels and campaigns work together to drive results, rather than just looking at the last click. But in an increasingly cross-channel and cross-device world, navigating through the attribution can be difficult. In this Hangout on Air, we’ll cover both strategies and tools from Google you can use to understand the customer journey. Use these approaches to better measure your holiday campaigns, and set your measurement strategy going into 2016.
Tags
adwords
analytics
apps
attribution
basics
best practices
calls
conversions
display
ecommerce
extensions
facebook
gmail
gmb
goals
google
gsuite
g suite
gtm
holidays
installs
keywords
local
measurement
measureschool
merchant center
mobile
moments
my business
optimization
optimize
remarketing
rlsa
search
seo
shopping
smb
tag manager
tags
text
tracking
tv
video
work
youtube