An in-depth look at tracking conversions both within AdWords and Google Analytics. Understanding the concept of Estimated Total Conversions, how to access them in the interface, and how to use them in campaign optimizations. A walk-though of setting up calls as conversions in AdWords and cross-device reporting in Analytics.
Tags
adwords
analytics
apps
attribution
basics
best practices
calls
conversions
display
ecommerce
extensions
facebook
gmail
gmb
goals
google
gsuite
g suite
gtm
holidays
installs
keywords
local
measurement
measureschool
merchant center
mobile
moments
my business
optimization
optimize
remarketing
rlsa
search
seo
shopping
smb
tag manager
tags
text
tracking
tv
video
work
youtube