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Jerry Dischler, VP of Product Management, announces new mobile ad innovations in AdWords.

Some new things to come or are here:

  • Automotive
    • image carousel and action choices in the ad
    • find a dealer features
  • Shopping
    • expandable product carts
  • Google Compare
    • support for local and regional banks to help compare finance quotes
    • mortgage ad rates and mortgage guide
  • Apps
    • app promotion ads on GDN
    • search ads in Google Play Store
  • Display Ads
    • auto-resizing of display ads to both website and devices
  • Automated Bidding
    • updating target cpa to drive more performance
      • opportunities report for simulated bid performance
      • enhancing bid strategy dashboard and see status of bid strategy vs target cpa
  • Reporting
    • better cross-device tracking of conversions
  • Analytics Attribution
    • data driven attribution
      • use own conversion data to determine value of each keyword
    • select attribution model in AdWords conversions and conversions will be attributed to keywords